Restaurant Clients – Case Study
The challenge
Since 2014, RED Marketing has been actively involved in the restaurant industry. The journey began with Trumps Grillhouse & Butchery, marking the inception of our collabor ation. As their dedicated marketing partner, RED Marketing seamlessly handles a spectrum of services, from photography and content curation to social media management. Our expertise extends to website development, advertising, creative design services, media bookings, e vent management and influencer marketing
– a comprehensive approach aimed at promoting the restaurant.
In 2016, Ghazal North Indian Restaurant became another esteemed addition to our clientele, benefiting from the same services. Over the years, RED Mark eting has conducted numerous photo shoots for o ver 60 div erse restaurants – including prominent establishments at Sandton City , Mall of Africa, Nelson Mandela Square, 204 Oxford, Ba ywest Mall and Hemingwa ys Mall since 2015, as well as Tashas in Battersea, L ondon in 2024.
Client:
Prayel Studio
Industry
Restaurants
Services :
Trumps Grillhouse, Ghazal, Wickleys, Tashas
The goals
The redesign aimed to create a website that put customers first while showcasing the energy of the Arrow Electricals brand. Through our UI and UX design services, the focus was on delivering a platform that felt modern, easy to use and ready to support growth.
Services
Social Media Management
Leveraging RED Marketing’s extensive 12 years of social media expertise, we excel in overseeing all aspects of social media requirements. This includes adept management of pages and platforms, meticulous content curation facilitated by photography, and the creation of engaging videography tailored for those seeking a refined, food-focused aesthetic. Additionally, our proficiency extends to incorporating custom graphic design elements, catering to restaurants that prefer a personalised and distinctive approach to their social media presence.
Restaurant Photography - Stylised
a smoother journey with clear calls-to-action encouraged visitors to move from browsing to buying with confidence
Content Design
The content was crafted considering the owner’s specific design preferences and caption choices.
Website Development
RED Marketing possesses profound proficiency in website development, having successfully crafted fully responsive UX and UI websites for more than 20 clients. This portfolio includes esteemed establishments such as Trumps Grillhouse & Butchery, Ghazal North Indian Restaurant and Wickleys Steakhouse.
HIGHLIGHTS
RED Marketing has created content for over 60 restaurants.
Trumps Grillhouse
- RED Marketing has worked with Trumps Grillhouse & Butchery for over 10 years.
- Trumps Grillhouse has received features in various print
and online publications worth over an AVE of R10 000 000. - Grew social media following to over 100 000 followers on Facebook
- Grew social media following to almost 100 000 followers on Instagram
- Ranked the number 1 steakhouse in Johannesburg on TripAdvisor
Ghazal North Indian Restaurant
- Rated number 1 on TripAdvisor for Indian cuisine.
- Ghazal North Indian Restaurant has won Best in Joburg awards, as well as awards for the best takeaway food in Sandton.