Financial Services Case Study
Background
RED Marketing initially established its roots as an agency specialising in B2C brands across industries like Fashion, Beauty, Retail, Restaurants, and Shopping Centres in South Africa. Over time, we’ve built a reputation for delivering impactful campaigns tailored to consumer-driven markets.
With the opening of our second Digital Marketing office in London, United Kingdom, our focus has evolved alongside our client base. This expansion has allowed us to venture into new industries and grow our expertise in the B2B sector, particularly within the Professional Ser-vices category. Our journey now reflects a broader scope, combining the best of B2C and B2B marketing across diverse markets and industries.
SERVICES WE WERE TRUSTED TO DELIVER
Clients:
Oasis Crescent & Protectus Healthcare
Industry
Finance | Medical
Services :
- Social Media
- Paid Advertising
- Content Curation
- Photography & Videography
- Digital & Graphic Design
- Copy Writing
CLIENT: OASIS CRESCENT
SERVICES WE WERE TRUSTED TO DELIVER
- RED Marketing was entrusted with setting up and managing Oasis Crescent’s social media presence.
- At RED Marketing, we partnered with Oasis Crescent to establish and elevate their digital presence.
- Our approach was deeply strategic and creatively driven, ensuring every aspect of their social media and content reflected their unique brand identity.
SOCIAL MEDIA SERVICES
Social Media Platfrom Setup
With most visitors browsing on their phones, the new site needed to be fast, intuitive and consistent on every device
Social Media Strategy
A bespoke strategy was developed, blending data-driven insights with innovative thinking to connect with their target audience effectively.
Paid Advertising Management
We implemented and managed precise, results-focused campaigns to maximise their advertising spend and achieve measurable outcomes.
Social Media Management
From daily engagement to performance analytics, we ensured their social channels remained dynamic, responsive, and impactful.
CREATIVE SERVICES:
Content Curation
Every content seamlessly blended storytelling and strategy, curated from concept to execution
Photography and Videography
High-quality visuals were crafted to resonate with audiences, capturing the brand’s essence.
Digital and Graphic Design
We implemented and managed precise, results-focused campaigns to maximise their advertising spend and achieve measurable outcomes.
Copywriting
Every word was carefully considered to authentically convey Oasis Crescent’s values and message. Whether for captions, campaign slogans, or website copy, our writing aimed to engage, inspire, and drive action.
CLIENT: PROTECTUS HEALTHCARE
BRIEF
Protectus Health Care approached RED Marketing intending to replace their outdated website with a modern, SEO-optimised platform that could better support their business growth. They were looking for a complete website overhaul that would improve their online visibility, drive more traffic, and enhance customer engagement. Ultimately, Protectus Health Care wanted a site that would help attract and retain more customers, boost revenue, and position the company for long-term success.
Key Objectives for the New Website:
Modern, Professional Design & User Experience
Protectus Health Care wanted a fresh, professional website design that reflects their high standards and values. The new site needed to provide a clean, intuitive user experience, ensuring visitors could easily find the information they need and engage with the business.
Search Engine Optimisation (SEO)
A key priority for Protectus Health Care was improving their search engine rankings to make the business more discoverable to potential customers. They needed comprehensive keyword research to identify relevant search terms, and on-site SEO optimisation to increase organic traffic and visibility.
Optimised Landing Pages
Protectus Health Care wanted to create dedicated landing pages for different customer segments and services. These pages needed to be optimised for specific keywords to improve search engine ranking and drive more targeted conversions, such as quote requests and inquiries.
Quality Content Creation
Protectus Health Care aimed to position themselves as a thought leader in the healthcare industry by developing high-quality, informative content. Regular blog posts, articles, and other resources would be created to engage their audience, build credibility, and improve SEO performance.
Seamless Social Media Integration
They also sought a website that would integrate smoothly with their social media platforms, enabling visitors to easily access the latest updates, promotions, and content. This integration would help amplify their marketing efforts and foster greater engagement across channels.
How RED Marketing Delivered on Protectus Health Care’s Website Overhaul
After winning the tender, RED Marketing set out to bring Protectus Health Care’s vision to life by designing and developing a completely new, fully responsive website. Our approach was built around creating an exceptional user experience (UX) and user interface (UI), combined with a comprehensive SEO strategy to maximise online visibility and drive business growth. Here’s how we implemented their brief step by step:
1. UX & UI Design:
Understanding that Protectus Health Care needed a modern and professional look, we began by crafting a
brand-new UX and UI design. We provided several design concepts to ensure the final site would reflect the company’s professionalism, healthcare expertise, and customer-centric values. Our design focused on creating a seamless, intuitive user experience, ensuring that visitors could easily navigate the site, find relevant information, and take actions such as contacting the business or requesting a quote.
- Responsive Design: The website was designed to be fully responsive, ensuring it performed seamlessly across all devices, from desktop to mobile. This was critical in catering to Protectus Health Care’s diverse customer base, which accesses services across different platforms.
- Custom User Interface: We tailored the UI to create an engaging, clean layout with easy-to-read typography, organized navigation, and strategically placed calls-to-action to drive conversions. The design was visually appealing and aligned with the company’s branding, helping to establish trust and authority with potential customers.
2. SEO Audit and Strategy
To ensure the website would rank highly on search engines, we began with a comprehensive SEO audit of Protectus Health Care’s existing online presence. This audit highlighted opportunities for improvement and gaps in the current content structure.
- Keyword Research: Based on the audit, we conducted extensive keyword research to identify the terms and phrases that their target audience was searching for. This research informed every aspect of the site, from copywriting to technical SEO.
- On-Page SEO Optimisation: We optimised the website’s structure, meta tags, headings, and internal links to align with SEO best practices. This improved visibility on search engines and ensured Protectus Health Care could be easily discovered by potential clients.
3. SEO Copywriting
To complement the technical SEO work, we developed high-quality, SEO-optimised content for each page of the website. By incorporating the researched keywords naturally into the content, we ensured that the website would attract qualified, organic traffic.
- Targeted Messaging: Each page was crafted with the specific needs of the target customer segments in mind. We focused on creating persuasive, value-driven copy that encouraged users to engage further with the business.
- Content Strategy: In addition to the main website copy, we also developed a content strategy that included blog posts and educational articles. This content aimed to position Protectus Health Care as a trusted authority in their field, boosting both SEO rankings and user engagement.
4. Optimised Landing Pages
We developed dedicated landing pages for key services and customer segments. Each landing page was designed to drive specific actions-such as contacting Protectus Health Care or requesting a quote-while also being optimised for targeted keywords.
- Conversion Focused: The landing pages were built with a strong emphasis on conversion rate optimisation (CRO). This included clear calls-to-action, compelling headlines, and engaging visuals designed to encourage users to take the next step.
5. Social Media Integration
To maximise Protectus Health Care’s digital presence and ensure a seamless connection between their website and social media channels, we integrated social media feeds and sharing options directly into the site.
- Cross-Channel Engagement: Visitors could easily share content across platforms and stay updated with Protectus Health Care’s latest news, promotions, and blog posts. This helped amplify the company’s marketing efforts and fostered greater interaction with the brand.
6. Testing and Launch
Before going live, we conducted extensive testing to ensure the website was fully functional across all devices and browsers. We also tested the site’s SEO performance, ensuring that all technical elements were optimised and met best practices. Once the site was fully tested and approved, we launched the new website, ensuring a smooth transition from the old platform and immediate access to all the enhanced features.
7. Results and Impact
The implementation of this modern, SEO-optimised website has already begun driving significant results for Protectus Health Care. They have seen increased website traffic, improved search engine rankings, and enhanced user engagement, positioning them for long-term business growth.