Think it’s just keywords? Here’s how SEO copywriting really works
How does SEO copywriting really work exactly? Spoiler: it’s a lot more layered (and fun!) than you expected.
The hidden benefits of website redesign in 2025 – how it delivers unexpected ROI
So, you’re thinking about a website redesign in 2025 We get it – those upfront costs can give you pause. But here’s the thing: the ROI often goes way beyond what you expect. Sure, you’re thinking about the obvious benefits like improved design or smoother user experience, but there’s so much more lurking beneath the […]
AI content marketing mistakes: Why too much automation is bad for your brand
AI content marketing mistakes: Why too much automation is bad for your brand The other day, a client casually asked us, “Do you use AI to write content? And if so, how much?” Fair question. AI is everywhere and it’s tempting to let it do the heavy lifting. But here’s the thing – one of […]
Financial Services Case Study
Our journey now reflects a broader scope, combining the best of
B2C and B2B marketing across diverse markets and industries.
The new Instagram grid size: What it means for your content strategy
Have you checked out your Instagram profile grid lately? If not, you’re in for a surprise. The new Instagram grid size is here, and it’s shaking things up in the most vertical way possible. Gone are the days of the regular square image display – the grid is now taller, portrait-oriented and more aligned with […]
Dr Eva Case Study
RED MARKETING’S 360° APPROACH FOR
DR EVA SIOLO’S ONLINE GLOW-UP
Digital marketing trends 2025: What’s next and how to win
Digital marketing trends 2025: What’s next and how to win Digital marketing waits for no one. Blink, and the trends shaping today’s strategies become yesterday’s news. As digital marketing trends 2025 take centre stage, it’s clear – playing it safe won’t cut it. Generic campaigns? Dead. Vanity metrics? Irrelevant. The trends ahead demand digital marketers […]
Paid ads won’t save you! Why a killer social media content strategy is essential
Paid ads won’t save you! Why a killer social media content strategy is essential Have you heard the buzz? Paying for reach on social media is no longer a sure thing. Platforms have changed the rules, and they’re only serving up content that keeps users hooked. If your social media content strategy isn’t hitting the […]
How to use Facebook lead ads: Tips, tricks and best practices
You’re scrolling through Facebook and suddenly, a slick ad pops up offering an exclusive deal. Without even breaking a sweat, you fill out a quick form right there in the app. Voilà – your interest is captured, and the business has a hot new lead. That’s the power of Facebook lead ads in action. If […]
A digital marketing agency’s guide to this year’s biggest Instagram features
Feeling overwhelmed by the constant flood of Carousels, Reels and Stories? You’re not alone! Keeping up with Instagram features in 2024 might feel like chasing a moving target, but fear not. The RED Marketing team has gathered the most important Instagram news and changes that every brand needs to know. So, sit back, relax and […]