DIGITAL MARKETING AGENCY IN SOUTH AFRICA
about us
RED Marketing is a digital agency in South Africa. Backed by specialised resources in London, we blend global perspective with local expertise. We move fast, think sharp and deliver quality marketing that maximises impact while keeping budgets in check.
EXPERTS DEDICATED TO HELPING YOU
WHY CHOOSE US
No two industries play by the same rules – and that’s exactly what keeps us energised. We’ve partnered with brands across media, fintech, retail, travel and plenty more, helping them evolve, scale and shine in a market that never sits still.
We’re a collective of creators
We develop, design, strategise, manage, wonder, idealise, optimise – and we do it because we’re passionate.
Driven by passion
Whether your message is to drive sales or drive engagement, to spread awareness or spread love – we’re here to share your story, whatever it is.
And we’ll find different ways to tell people until they’re really listening. Because you dedicate your precious time to making excellent products and services, to improving your industry – and that passion grips us, motivates us, enamours us and pushes us. And that’s just the tip of the iceberg…
How RED Works: A Step-by-Step Guide
START
ANALYSIS
When you partner with us, your brand becomes our brand. We dive deep into your products, operations, customers, and competitors to uncover the insights that matter. This foundation lets us see the bigger picture and spot opportunities others might miss.
TEST
We don’t rely on guesswork. Together, we test concepts, campaigns, and audience reactions early on — learning what resonates so we can make
IMPLEMENT
Execution is everything. We roll out your strategy across the right platforms with precision and care, always focused on
DEVELOP
With your goals at the centre, we craft a strategy that reflects your brand’s DNA. From channels and messaging to timelines and tone, every detail is customised to position your brand for real growth.
ADAPT
Your brand is always evolving, and so is our approach. Using real results, we fine-tune strategies to ensure they align with your voice, your personality, and most importantly, your customers.
REPEAT
We never step back once the work is done. We stay with you, refining and refreshing your strategy to keep your brand relevant, competitive, and ahead of the curve.
SUCCESS
Our STory
RED Marketing was born in South Africa 23 years ago, built through economic upturns, downturns, industry shake-ups and a world still finding its footing after Covid. In that time, one thing has stayed constant: meaningful marketing has never been about trends or noise. It’s always been about people.
As the landscape shifts again, with AI accelerating at a pace we’ve never seen, five generations navigating the digital world together and consumers feeling real digital fatigue, the role of marketing is changing fast. I’ve seen a clear move from “make it big” to “make it perform”. Events for the sake of a celebration, rebrands for the sake of a refresh and ads built purely for awards aren’t defining this decade, and they won’t define the next.
Today, brands want measurable value. They want their digital experience to be optimised for conversion. They’re asking:
Is my UX the best it can be? Are my SEO and now LLM search functions properly optimised? Can you bring me qualified leads? Can we track this performance and include it in our KPIs?
These aren’t trends. They’re the new basics. Every cent must work harder.
Interestingly, the rise of AI has also sparked a renewed appreciation for the human touch. Many clients are experimenting with AI tools, yet are leaning into handmade, hand-drawn and deeply human creative work. That push-and-pull dynamic – moving towards a trend while craving what sits opposite to it – will shape the next few years of branding and content.
Read More
Through all this evolution, the heart of RED remains the same. This agency has been built by people who care about doing things properly, with integrity, with excellence and with heart. It’s why we’ve earned awards, five-star Google reviews and industry case studies we’re proud of. But the metric that matters most to me is loyalty. Our longest client relationship is now 15 years, with many others at the 10- and 5-year mark. That speaks louder than any accolade.
We work best with established small to mid-sized businesses that value collaboration, honesty and trust. We don’t simply service accounts. We protect brands. We build relationships. We steward growth like partners, not vendors. When you choose RED, you’re choosing a team that treats your goals like our own and carries your brand with the same care we’ve carried this business since day one.
Thank you for considering us and for allowing our work, our clients and our track record to speak on our behalf.
With appreciation,
Daniel Calbacho
Founder & Managing Director, RED Marketing South Africa and United Kingdom
Have a project in mind?
Let’s build your brand together
PARTNERS WHO’VE TRUSTED US
Naudé Smith
CEO
David Newham Property Management
The experience was excellent from start to finish.
Read more
We recently worked with RED Marketing on a complete refresh of our company’s corporate identity and the development of our new website. The experience was excellent from start to finish.
Carissa and her team brought incredible creativity and attention to detail to the project, translating our ideas into a clean, modern and highly functional website that perfectly reflects our brand. Daniel ensured the entire process ran smoothly – professional, structured and always on schedule.
What impressed us most was the combination of creativity and professionalism. The team delivered fresh, innovative ideas while keeping the project organised and aligned with agreed timelines. Their communication throughout was clear and consistent, making the collaboration seamless.
We are absolutely delighted with the results and can confidently recommend RED Marketing, a trusted digital marketing agency in South Africa, to any business looking for a partner who is both creative and reliable. Whether you need creative branding or website development, RED Marketing is the agency you can count on.
Lee Pearson
Marketing
Easy Bathrooms
The team delivered an intuitive, user-friendly website that looked amazing.
Read more
I first worked with Daniel Calbacho and the team at RED Marketing during my time at Eco Home Developments. We needed a top-tier digital marketing agency in London to handle a full website redesign for our residential construction company, covering Eco Homes, Eco Developments and Eco Labs.
From the start, Daniel really understood our vision. The team delivered an intuitive, user-friendly website that looked amazing, worked perfectly and included an SEO strategy that helped us get noticed online. They were professional, responsive and a pleasure to work with.
Having seen their success, I recommended RED Marketing for a full rebrand, digital marketing, e-commerce and digital strategy project at Easy Bathrooms (a £120M brand with 150 UK showrooms). Daniel and Ryan put together an exceptional proposal, travelled to our Head Office in Wakefield and presented it perfectly to our team. They absolutely nailed it again – such talented and professional marketers. Highly recommend!
Arjun Joshua
Full Stack Developer
Arrow Electricals
As a leading digital marketing agency in London, the team delivered outstanding results.
Read more
RED Marketing was a pleasure to work with. We engaged their expertise in two key areas – SEO for our existing website and UI/UX design for our upcoming custom front-end. As a leading digital marketing agency in London, the team delivered outstanding results. Over the six months we worked with RED Marketing, we significantly improved our SEO score and successfully implemented the website development and designs created by Venita. Zunaid, Venita, Daniel and Ryan were quick to respond and professional throughout. Their attention to detail and commitment to quality made the entire process seamless.
text
Elesha Stewart
Former Marketing Manager
The Europa Art Group
Always professional, always reliable and always willing to go the extra mile is the service I’ve received from RED Marketing.
Read more
RED Marketing is one of the first PR agencies I engaged with over a decade ago. I met managing director Daniel Calbacho when I attended a swanky event they hosted for one of their clients in Johannesburg, whilst I working as online editor for a magazine. I remember being drawn to Daniel’s ability to “command the room”, which in hindsight is a perfect trait to have when running a communications agency. Having remained in the PR and marketing industry all these years later, we’ve maintained a close working relationship, making RED Marketing a team that I’ve always been able to depend on.
The support received from RED Marketing — while managing a number of local and international brands in my role as marketing manager for a fashion retail company — made a substantial difference in the prioritisation of my daily tasks. I always felt that I could rely on the team to carry on with what they were commissioned to do without needing to hold their hand. RED Marketing supported me for over 5 years with general PR duties, social media management for one of our international brands, content writing and event management. The team’s knowledge of digital marketing practices added value in growing our digital footprint. What’s more, knowing that they were within reach at any time of the day was of great comfort to me. Always professional, always reliable and always willing to go the extra mile is the service I’ve received from RED Marketing. I’d most certainly recommend them as a leading communication agency.
Kamila Kruzynska
Digital Marketing Manager
Arrow Electricals
Their attention to detail was evident throughout the project, with both major challenges and minor fixes handled with care and efficiency.
Read more
We initially approached RED Marketing for support with SEO, but their professionalism and expertise quickly led us to expand the brief to include UX and UI for our new website. From resolving technical SEO issues to a full front-end revamp, the team delivered thoughtful, well-executed solutions at every stage.
Their attention to detail was evident throughout the project, with both major challenges and minor fixes handled with care and efficiency.
A special thank you to Zunaid, who was consistently proactive and hands-on, and to Ryan, whose input on content direction and newsletters helped sharpen our brand messaging.
Daniel and Venita were also absolutely fantastic to work with – always responsive, approachable and happy to take our feedback on board. The team as a whole made the process feel collaborative and seamless.
Working with RED Marketing, a leading digital marketing agency in London, has been a truly rewarding experience, and we’re extremely pleased with the results. We wouldn’t hesitate to recommend them.
Dr Paul Cowley
Director
St Francis Health Centre
I highly recommend RED Marketing to any company seeking a marketing agency
Read more
I was introduced to Daniel and his amazing team at RED Marketing approximately six months ago. Our working relationship began with developing a goal-oriented marketing strategy that was implemented within days. The RED Marketing team went above and beyond to produce top-notch graphics and compelling copy tailored for our unique wellness industry market. Today, they manage all our paid social media advertising, delivering notable success thanks to their deep understanding of what St Francis Health Centre stands for.
Their ability to grasp our ethos and expose our brand meaningfully to the right demographics reflects their professionalism and insightful expertise in lead generation, social media marketing, design and copywriting.
I highly recommend RED Marketing to any company seeking a marketing agency in South Africa that offers excellent service and great advice.
John Henry Bowman
Founder & Director
CHES Limited and Zoeller Waste Trucks South Africa
Outstanding service and expertise! Working with RED Marketing was a seamless and professional experience.
Read more
Working with RED Marketing was a seamless and professional experience. Their team demonstrated exceptional knowledge and efficiency throughout the process of building two websites for us. From design to SEO, every detail was handled expertly. The project was well-managed with strong leadership, and despite making several adjustments, everything was completed within the agreed timeframes.
We’re thrilled with the results and highly recommend RED Marketing for their dedication and expertise.
Ross Jackson
Director
Protectus Healthcare
I would highly recommend RED Marketing if you’re thinking of getting a new website for your business!
Read more
Working with RED Marketing on building our new website has been a delight. Always professional, rapid responses when addressing any issues or requests and ultimately, they’ve created a website that we’re super-proud of. Special shoutout to Daniel and Carissa who were always on hand throughout the project.
I would highly recommend RED Marketing if you’re thinking of getting a new website for your business!
Joanne Bester
Marketing Manager
Weskus Mall
You have not experienced the best, if you have not yet worked with the RED Marketing team.
Read more
You have not experienced the best, if you have not yet worked with the RED Marketing team. As someone who values quality, I wholeheartedly recommend this agency. Like others in my field, I’ve seen a noticeable improvement on our Social Media, design work and website movements. It’s been an absolute honour to have partnered with the RED marketing agency, with this brand, and their passionate team, they never disappoint. We have been working with Daniel and his team for over 4 years and we have never looked back!
Their dedication, effort and attention to detail has really shed light onto many of my marketing campaigns. This team has really put in the time and effort into our brand to make it feel fresh and brand new. It is an absolute working with you!