AI vs human copywriting: The uncomfortable truth brands are brushing aside
Let’s jump back for a second – time for a quick reality check. Until late 2023, brands poured big energy into specialist copywriting because AI vs human copywriting still felt like something we’d debate “someday”. Website copy tightened product clarity. Instagram captions pushed engagement. CRM sequences kept retention steady. Paid ads boosted click-throughs. Copywriters steered […]