5 red-hot Instagram marketing trends to watch in 2023
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there are some people who still ponder which is best when it comes to influencer marketing versus traditional marketing.
The pros and cons: Influencer marketing versus traditional marketing
The mainstream media often refers to “influencer marketing”. It’s been a buzzword for a while now, yet there are some people who still ponder which is best when it comes to influencer marketing versus traditional marketing.
What are the best times to post on social media in 2022?
Since the disruption caused by the COVID-19 pandemic, there’s been a shift in how both brands and consumers use and connect on social media. Of course, social media remains a place to post freely about whatever is on your mind, whenever you feel like it. But with nearly 4 billion users across all platforms, social […]
Award-winning South African digital marketing agency expands to London
RED Marketing, an award-winning South African digital marketing agency based in Johannesburg, has announced that it will open a London office in May 2022. At the MEA Business Awards, RED Marketing was the winner of the Best Full-Service Marketing Agency – Johannesburg in 2020 and the Best Media Content Management Agency – Johannesburg in 2021. […]
Top 5 Instagram features you need to know in 2022
In 2022, Instagram is still one of the biggest players on the social media landscape. But Instagram isn’t just growing – it’s also ever-evolving and changing. With new social networking services like TikTok, Twitch and Discord hot on its heels, Instagram’s new updates come as no surprise. But for social media marketers, the volume of […]
4 tips for a successful rebrand in 2022
Branding is very important to companies both big and small. It not only defines who you are, but also depicts a literal image and message to all consumers. However, as characterising as brands are, they aren’t always permanent. Over the last two years, RED Marketing has been at the centre of several partial and total […]
Our top 3 digital marketing resolutions to start the new year right
It seems like we blinked and 2021 is almost over. Now that 2022 is around the corner, it’s time to start making our New Year’s resolutions. You’ve likely considered a number of resolutions you want to follow through with in the new year, from spending more time with family and running more on the weekends […]
Here’s why your Facebook page likes are declining – and how to fix it
Attention, marketers! If you’ve been watching the number of page likes on your Facebook Business Page, you might have noticed that your numbers have taken a little dip (just a smidge). Wait, what?! But you’ve worked so hard to gain likes! You might be concerned, but wipe the sweat off your forehead and reapply your […]
4 secrets to beat the Facebook algorithm and increase organic reach
Good morning to everyone except for Karen, the social media marketing client (and ‘can I speak to your manager?’ kind of gal) who just asked you: “Wow, why do our organic Facebook numbers look so bad?” Well, Karen, the short answer is the Facebook algorithm – or, in simple terms, the process that controls the […]
4 tips to write captivating Instagram captions for standout posts
A picture is worth a thousand words, right? Well, not necessarily. Although Instagram is an image-first social media platform, it isn’t all about the visuals. Even great images and videos that have been edited to perfection can fall short of expectations if the caption of your post doesn’t give a voice to that visual content. […]