Starting out in the workplace
So, you are fresh out school and not sure what you want to do to earn cash or build a career? Should you go to Uni or a Technicon to study? You like the idea of adverting and marketing – it is broad and sounds like it is exciting. Or what about social media and […]
3 principles for motivating today’s young workforce
There are an estimated 14 million and 24.5 million young South Africans who belong to the so-called millennial and Gen Z generation respectively. These demographic cohorts are the most educated and culturally diverse of any generation before them, but employing them comes with challenges – and that’s more true today than ever. Raised while multi-tasking […]
Facebook Analytics is going away – but there’s no need to panic
Attention all marketers, social media managers and those that work with social media analytics! As you’ve probably already heard, Facebook has decided to shut down Facebook Analytics; the tool that we use to track likes and followers as well as page views and post views plus monitor the interaction of the audience with our business […]
How do I get my business on the first page of Google?
“Where should you bury something that you don’t want people to find?” The answer to that is, “On the second page of Google.” As corny as that joke may sound, according to statistics, 75% of people will never scroll past the first page on a Google search. And did we mention that 93% of online […]
How to Use AR in your Marketing Strategy
With the onset of the Covid-19 pandemic many brands had to look for new ways to reach their customers. With customers being confined to their homes the way we worked, shopped and socialised all changed. And one year later many of these changes are here to stay. Augmented Reality can be just the tool needed […]
Top 5 social media content calendars to plan your content
Do you know what content you’re posting this Monday? How about two Mondays from now, Monday of next month or Monday of next year? The best social media managers and marketers keep organised with content calendars, which help them have a plan for what direction they’re heading when developing their social media strategy. So, which […]
WhatsApp: stay, or leave?
Terence Steenkamp WhatsApp says not to worry about your personal data being shared with owner Facebook and third parties, as end-to-end encryption won’t be affected. Some experts, however, have expressed concern the messaging service’s new terms and changes could lead to just that (of course, it doesn’t help WhatsApp’s case that it’s been owned by […]
5 top tips to run successful Instagram giveaways
An Instagram giveaway is a powerful tool. Not only is a successful Instagram giveaway a fantastic way to delight current followers and attract new visitors, but also to draw attention to your brand on a platform that has more than 1 billion users. And did we mention that it also helps boost engagement and get […]
RED Marketing Award from MEA Business Awards
RED Marketing, based in Johannesburg, South Africa, was established in 2003 by Daniel Calbacho. It originated as a Marketing and Public Relations firm and over the years evolved to pre-empt and mirror the needs of our clients. We do not just apply a template to your brand. We develop a custom combination of our expertise […]
Why Instagram engagement rate matters and how to calculate it
Can you believe that Instagram turned 10 last month? Since it was launched in October 2010, the app has grown larger than expected with a whopping 500 million daily users. As a result of its popularity, Instagram has become a way to make money for both content creators and brands around the world. Considering its […]