Why video is essential to your marketing plan
Trends in digital marketing come and go but one has found increased traction in an ever-changing online landscape: video, especially live streaming. Why has it become so popular? Well, you’re virtually guaranteed instant and sustained audience engagement. According to research by US firm IMPACT, 80% of survey respondents preferred watching a live video broadcast by […]
Good content counts
We’ve all heard the phrase “content is king”. It might have become somewhat of a cliched phrase but, in a world where we’re inundated with messages, quality content marketing is crucial to getting your brand’s story across and giving you a leg up on your competitors. Content marketing encapsulates a strategy to boost your business’ […]
Building a successful social media presence
Social media is indispensable to any business that wants to elevate its standing and attract more customers. So, how do you get started? Firstly, it’s crucial to decide on which social media platforms you’d like to feature your company and its products. Do the research to find out where your potential customers consume media. If […]