Performance Marketing – Case Study
Overview
Our performance marketing services are designed to attract high-intent leads, move them through your funnel and turn their interest into measurable revenue.
- Landing page development and optimisation
- Paid search and display
- Conversion-driven campaign setup
- Audience targeting and segmentation
- Funnel optimisation
- A/B testing and experimentation
- Performance tracking and reporting
- Budget optimisation and scaling
PERFORMANCE MARKETING THAT ACTUALLY PERFORMS
Performance isn’t driven by one channel – it’s built through alignment.
At RED, we integrate paid media, creative, SEO and website experience to work as one system. From Meta and Google Ads to landing pages and content, every element is designed to improve relevance, reduce costs, and increase lead quality. We don’t just generate leads – we generate intent.
Because real performance depends on what happens next. Strong marketing brings in the right audience. Strong sales converts them into revenue.
What Drives Performance
- Paid Media (Meta, Google, PPC)
- Creative & Messaging (Ad Content & CTAs)
- Website UX & Conversion Design
- SEO & Search Visibility
- Audience Targeting & Optimisation
- The Outcome
- Lower cost per click.
- Higher quality leads.
- Better conversion potential.
Industry
Automotive, Beauty, Hospitality, Professional Services, Real Estate
Services :
- Paid Media (Meta, Google, PPC)
- Creative & Messaging (Ad Content & CTAs)
- Website UX & Conversion Design
- SEO & Search Visibility
- Audience Targeting & Optimisation
GLOBAL HOSPITALITY INSTITUTE MARKET VALIDATION CAMPAIGN
Goal
Market demand validated in under 60 days.
RED partnered with the Global Hospitality Institute to test a new market
opportunity in Ethiopia through a focused social media performance campaign.
In just two months, we didn’t just generate awareness — we translated interest
into measurable demand.
Campaign Performance
- 222 qualified leads generated
- 1.8M+ impressions
- 698K reach
- 13,700+ engagements
- 14,800 website visits
- 17,300 Facebook profile visits
- 2,600 new followers
What This Means
- Strong, immediate market interest in a previously untested region
- High engagement and traffic indicating genuine demand
- Lead generation at scale, proving commercial viability
Results
A fast, data-backed validation of Ethiopia as a high-potential expansion market — with real leads, not assumptions.
SUZUKI PERFORMANCE MARKETING (META ADS)
Goal
RED partnered with Suzuki to drive consistent, high-quality vehicle enquiries through a focused Meta Ads strategy.
By combining precise audience targeting, strong creative execution, and continuous campaign optimisation, we generated 250+ qualified leads per month at scale.
More importantly, these weren’t low-intent enquiries.
The campaigns delivered an average 10% conversion rate into vehicle sales — a significant result for a high-value purchase category where consideration cycles are longer and intent is harder to capture.
What Made It Work
- Highly targeted audience segmentation
- Performance-driven creative and messaging
- Continuous optimisation of campaigns and lead quality
- Alignment between ad messaging and enquiry intent
Results
A scalable lead generation engine delivering both volume and quality, with performance translating directly into measurable revenue.
DR EVA SIOLO TURNING ATTENTION INTO PATIENTS
Goal
Traffic doesn’t grow clinics.
Conversion does.
RED partnered with Dr Eva to build a fully integrated performance ecosystem — designed to attract, nurture, and convert high-intent patients.
The Approach
- Social media growth & content strategy
- Educational, trust-led content
- Paid media (Meta & PPC)
- Website, brand & UX optimisation
- SEO & continuous performance management
- Email marketing & lead nurturing
Everything working together to move patients from discovery to decision.
Performance Highlights
- 1M+ people reached annually across platforms
- +51% year-on-year reach growth
- Consistent growth across engagement and traffic
Results
A scalable lead generation system – with 20% of leads converting into patients.
What This Means
- High-intent patient acquisition, not just awareness
- Strong alignment between marketing and patient expectations
- Measurable impact on clinic revenue
ATLAS REAL ESTATE PROPERTY SALES
Goal
RED partnered with Atlas Real Estate to generate qualified buyer leads for premium developments across the UK and Turkish markets, including London Square, Berkeley Group, and Barratt.
The Approach
- Lead generation campaigns for property purchases
- Event-driven campaigns for international showcases
- Targeted UK and overseas investor audiences
Results
- 40–50 qualified leads per campaign
- 10% conversion rate at showcase events
- 3 property sales generated
- Property values ranging from £600K – £3M
What This Means
A consistent pipeline of high-intent buyers, converting into high-value property transactions over time — not just short-term spikes.
Bottom Line
From lead generation to closed deals — delivering measurable ROI in a high-ticket market.
MAJOR VALVES ENQUIRY-DRIVEN GROWTH
Goal
RED partnered with Major Valves to generate high-quality enquiries for new valve
sales through targeted Meta campaigns.
What We Did
- Enquiry-focused Meta Ads
- WhatsApp conversion campaigns
- Ongoing optimisation for lead quality
Results
A consistent flow of qualified enquiries, with the strongest leads coming through
WhatsApp and direct enquiry ads — particularly for new valve sales.
Performance Highlights
- 90 leads generated in the first month alone
- Campaigns reaching 300K–800K+ people per month
- 840,000+ impressions in a single campaign cycle
- 7,000+ link clicks and 12,000+ engagements in peak campaigns
- 146+ WhatsApp conversations generated
- Page growth of 1,500%+ increase in followers
Growth Phase
Performance has led to expansion into:
- SEO
- Google Ads (PPC)
Client Feedback
“The ads are performing well — we’re receiving a strong volume of enquiries, especially via WhatsApp and enquiry campaigns.”
FULL-SERVICE CASE STUDY: OASIS CRESCENT
Goal
SERVICES WE WERE TRUSTED TO DELIVER
RED Marketing was entrusted with setting up and managing Oasis Crescent’s social media presence. At RED Marketing, we partnered with Oasis Crescent to establish and elevate their digital presence. Our approach was deeply strategic and creatively driven, ensuring every aspect of their social media and content reflected their unique brand identity.
What We Did
CONTENT CURATION
Every touchpoint is intentional content is shaped around a clear narrative, aligning seamlessly with business goals and brand values.
SOCIAL MEDIA PLATFORM SETUP
A strong digital foundation starts with well-structured platforms – from bio to highlights to pinned posts, every detail is considered and aligned.
PHOTOGRAPHY & VIDEOGRAPHY
Visuals are crafted to do more than fill a grid. They reflect the organisation’s tone, culture and essence, with an emphasis on consistency and quality.
SOCIAL MEDIA STRATEGY
Built from insight, not instinct. Strategies are developed with both audience data and brand objectives in mind, ensuring content leads to connection – and conversion.
GRAPHIC DESIGN
Designs are built to feel polished yet distinct – using brand colours, clean layouts and strong visual structure to ensure relevance and resonance.
PAID ADVERTISING
Whether the goal is awareness or capturing qualified leads through Facebook, the focus is always on messaging that resonates, targeting that makes sense and results that matter.
COPYWRITING
Tone is everything. We lean into clarity and professionalism, with copy that communicates purpose, positions the brand with confidence and speaks directly to the right audience.
COMMUNITY MANAGEMENT
We handle all public-facing engagement – from customer queries to comment moderation with a focus on professionalism, accuracy and protecting brand reputation.
