4 secrets to beat the Facebook algorithm and increase organic reach
Good morning to everyone except for Karen, the social media marketing client (and ‘can I speak to your manager?’ kind of gal) who just asked
4 tips to write captivating Instagram captions for standout posts
A picture is worth a thousand words, right? Well, not necessarily. Although Instagram is an image-first social media platform, it isn’t all about the visuals.
Facebook and Instagram ads: The what, the how and the why
Are you wondering, “How much do Facebook and Instagram ads cost?”, “Are they worth it?” or, “Should I try advertising on Facebook or Instagram?” You’re
Starting out in the workplace
So, you are fresh out school and not sure what you want to do to earn cash or build a career? Should you go to
3 principles for motivating today’s young workforce
There are an estimated 14 million and 24.5 million young South Africans who belong to the so-called millennial and Gen Z generation respectively. These demographic
Facebook Analytics is going away – but there’s no need to panic
Attention all marketers, social media managers and those that work with social media analytics! As you’ve probably already heard, Facebook has decided to shut down
WhatsApp: stay, or leave?
Terence Steenkamp WhatsApp says not to worry about your personal data being shared with owner Facebook and third parties, as end-to-end encryption won’t be affected.
5 top tips to run successful Instagram giveaways
An Instagram giveaway is a powerful tool. Not only is a successful Instagram giveaway a fantastic way to delight current followers and attract new visitors,
Why Instagram engagement rate matters and how to calculate it
Can you believe that Instagram turned 10 last month? Since it was launched in October 2010, the app has grown larger than expected with a
Why video is essential to your marketing plan
Trends in digital marketing come and go but one has found increased traction in an ever-changing online landscape: video, especially live streaming. Why has it
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