
AI vs human copywriting: The uncomfortable truth brands are brushing aside
Let’s jump back for a second – time for a quick reality check. Until late 2023, brands poured big energy into specialist copywriting because AI
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Let’s jump back for a second – time for a quick reality check. Until late 2023, brands poured big energy into specialist copywriting because AI

Enter Generative Engine Optimisation (GEO) – and this isn’t a small update to the usual SEO checklist. It’s a major shift.

AI content marketing mistakes: Why too much automation is bad for your brand The other day, a client casually asked us, “Do you use AI