Digital Agency in south africa

Public relations

& INFLUENCER MARKETING

Let’s make your brand the talk of the town! As social media keeps soaring, public relations and influencer marketing are your brand’s ticket to fame and fortune.

Powerful strategies to grow your reputation, reach your audience, and spark real engagement.

At RED Marketing, our team of skilled public relations (PR) specialists are the guardians of your brand’s reputation and image. We are experts in cultivating meaningful relationships with the media, the public and other key stakeholders, ensuring that your brand’s image shines brightly. Whether it’s promoting a positive image or managing communication during a crisis, we are your trusted advisors, armed with strategic insights, creative ideas and tactical support. Our mission is simple: to empower our clients to thrive by building a stellar reputation, boosting brand awareness and driving unparalleled business success through effective communication and authentic connections with their target audience. Together, let’s shape the narrative and make your brand’s story a resounding success.

Public relations

RED Marketing’s team of public relations (PR) specialists are responsible for managing the reputation and image of a brand or individual. We work to build relationships with the media, the public and other stakeholders to promote a positive image and manage communication during a crisis. We provide strategic advice, creative ideas and tactical support to help our clients succeed in their communication efforts. Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Print and digital coverage facilitation

Print and digital coverage facilitation is a key component of public relations.

It involves creating and disseminating news and information about a brand or individual to various media outlets with the goal of securing coverage in print and digital publications.

Relationship management

Relationship management is at the core of our approach to public relations and marketing.

We understand the importance of fostering strong and positive relationships with key stakeholders, including clients, media outlets, influencers and the public. Our team excels in building and nurturing these relationships, ensuring open lines of communication, trust and collaboration.

Crisis management

In times of crisis, our team is equipped to handle and manage challenging situations with a proactive and strategic approach.

Crisis management is a critical aspect of our services, as we understand the impact that unexpected events can have on a brand’s reputation and public perception. Our crisis management experts are skilled in swiftly assessing and responding to crises, implementing effective communication strategies and mitigating potential damage.

Holding statements

When faced with a crisis, having a well-crafted holding statement is like having a strong shield to protect your brand’s reputation.

Holding statements allow you to address the situation swiftly, while showing empathy and a commitment to resolving the issue. Our team is experienced in developing effective holding statements that strike the right tone and provide reassurance to stakeholders while the situation unfolds.

Press releases

In the fast-paced world of media and communication, press releases play a crucial role in effectively disseminating important information about your brand or business.

They serve as official announcements, capturing the attention of journalists, influencers and the public. Our team of experienced writers and PR specialists know how to craft compelling press releases that grab attention, tell your story and generate media coverage.

PR campaigns

PR campaigns are dynamic and strategic initiatives designed to shape public perception, generate buzz and enhance brand reputation.

Our team of PR experts excels at crafting creative and targeted PR campaigns that align with your business objectives. From developing captivating story angles to executing media outreach and managing influencer collaborations, we take a holistic approach to ensure maximum impact and engagement.

Media engagement

Media engagement is a vital component of any successful PR strategy.

It involves building relationships with journalists, editors and media professionals to secure media coverage and amplify your brand’s message. Our team of PR experts is skilled in media engagement, leveraging their extensive network and industry knowledge to connect with key media outlets and influencers.

Digital media engagement

In the vast realm of digital media, we know how to make a splash!

Our PR campaigns are fuelled by electrifying digital media engagement that sparks conversations, captures attention and ignites brand buzz. We dive headfirst into the digital landscape, connecting with influencers, dominating social media platforms and captivating online communities. From crafting compelling social media stories to orchestrating jaw-dropping collaborations with digital stars, we create a buzz that reverberates across the digital realm.

Influencer marketing

In the dynamic realm of influencer identification, we uncover the extraordinary individuals who possess the power to captivate and sway audiences on social media. These digital tastemakers wield influence that transcends industries, spanning the realms of beauty, fashion, technology, finance and beyond. Through our meticulous process, we unearth the stars who hold the key to impacting opinions and driving purchasing decisions. Get ready to unlock endless possibilities as we connect your brand with the influential voices that will ignite your success.

Influencers can be found across a wide range of industries, from beauty and fashion to technology and finance.

Influencer recruitment

Unleash the power of influential individuals who connect with your target audience by partnering with our expert team for impactful influencer recruitment.

Partnership activation

Ignite the potential of strategic partnerships and unlock exciting collaborative opportunities with our expert team, who specialise in partnership activation to drive brand growth and maximise mutual benefits.

Content briefing and guidance

Our influencer content briefing and guidance services empower influencers with valuable insights and strategic direction, enabling them to create engaging and authentic content that effectively communicates your brand’s message to their followers and drives meaningful audience engagement.

Campaign management

Our influencer campaign management services take care of all the intricate details of your influencer marketing campaigns. We handle everything from identifying the right influencers for your brand to coordinating collaborations, negotiating contracts, managing content creation and tracking campaign performance.

Performance monitoring

We keep a close eye on the performance of influencer campaigns, analysing engagement rates, reach, conversions and other key metrics to ensure optimal results and inform future strategies.

Engaging public relations tactics

Our goal is to help clients build a positive reputation, increase brand awareness, and drive business success through effective communication and relationship-building with their target audience.

Influencer gifting and press drops

We understand the power of surprise and delight, and our team knows how to create unforgettable experiences for influencers and journalists.

We curate thoughtful and unique gifts that align with your brand’s essence, ensuring that each package delivers a lasting impression. Whether it’s an exclusive product launch or a special occasion, our gifting and press drops will have recipients eagerly sharing their experiences and spreading the word about your brand.

Paid influencer partnerships

We facilitate paid partnerships between brands and influencers, ensuring seamless collaboration and effective promotional campaigns.

Ambassador programmes

Our influencer ambassador programs establish long-term relationships with influencers, leveraging their influence to authentically promote brands and build strong brand loyalty.

Giveaways and competitions

Engaging with audiences, our influencer giveaways and competitions create excitement, drive participation and generate buzz around brands and their products.

FEATURED IN

Public Relations & Influencer Marketing case studies

We’re in the business of results. Take a look at our recent case studies, or get in touch to learn more about how we did it.

Beauty PR and Influencer Campaigns Case Study Presentation

By strategically implementing our Beauty PR and Influencer Campaign methods, achievements came to fruition

Content Curation Copywriting Creative Services Media Relations PR and Influencer Marketing

VHS Case Study Presentation

The VIRTUAL HIGH SCHOOL – PR strategy that involved curating press releases that would spark the media’s interest.

Creative Services Graphic Designs Marketing Strategy Media Relations PR and Influencer Marketing

Malls and Shopping Centres – Case Study

Delivering a 350-degree marketing service to malls and shopping centres.

Creative Services Digital marketing Marketing and Branding PR & Influencer Marketing Social Media Marketing Website Development

Cosmetic Clients – Case Study

Collaborating with over 20 international beauty and cosmetic brands, RED Marketing has brought its expertise to Cosmetic renowned names

Creative Services Digital marketing Marketing and Branding PR and Influencer Marketing Social Media Marketing Website Development

Restaurant Clients – Case Study

Since 2014, RED Marketing has been actively involved in the restaurant industry. The journey began with Trumps Grillhouse & Butchery, marking the inception of our collabor ation.

Content Curation Creative Services Digital marketing Eventing Marketing and Branding Photography Work PR and Influencer Marketing Social Media Marketing Website Development

awards / accreditations

Frequently asked questions

Public Relations and Influencer Marketing

Can you help me create a brand from scratch?

Absolutely. We specialise in building brands from the ground up. Our creative team will guide you through developing a unique brand identity, creating meaningful messaging and positioning your business for success. As a digital marketing agency in London, we tailor everything to reflect your vision and connect with your audience.

Do you offer professional copywriting?

Yes, we do! Engaging copy is at the heart of effective marketing. From website content to social media captions and campaign messaging, our creative services and content curation include professional copywriting that captures your brand voice and speaks directly to your audience.

Do you offer video production services?

Yes, we create high-quality video content that tells your brand’s story. From promotional videos to social media clips, our team handles every aspect of production – concept, filming, editing and final delivery. We make sure your videos captivate and engage viewers, seamlessly integrating them into our creative services and content curation.

What about video editing and animation?

Our video editing services bring your footage to life, creating polished, professional content that aligns with your brand’s vision. But we don’t stop there – animation is where the magic happens. Think bold motion graphics, dynamic explainers and 3D elements that add depth and energy. Our animations are perfect for brands that want to move their audience – literally and figuratively.

What makes RED Marketing stand out from the crowd?

What sets us apart? It’s our diverse team of category experts. Whether it’s strategy, copywriting, design, photography or videography, you’ll get the best from each discipline. This means your content is crafted by specialists, ensuring top-tier quality across the board.