Meta vs Google Ads: Where Should South African Brands Spend?
Meta vs Google Ads is: A customer discovers a pair of sunglasses on Instagram, sends the post to a friend on WhatsApp, searches the brand on Google later that evening and finally makes a purchase through the website.
Gen Alpha shopping habits: what South African retailers need to know
Gen Alpha Shopping Habits Gen Alpha shopping habits are changing the way retailers think about stores, screens and the space in between. For years, retail has been pushed in one very loud direction: online, faster, cheaper, smoother, more automated. Then along comes the generation raised on YouTube, TikTok, gaming worlds, creator content and instant information […]